TAG Heuer

TAG Heuer

Established in Saint-Imier, Switzerland, in 1860. “TAG Heuer” is now based in La Chaux-de-Fonds. Throughout their more than 150-year history, they have been leading the watch industry especially in the area of sports watches and chronograph manufacturing. In 1916, they developed first stopwatch accurate to 1/100 of a second. Also, they were the official timekeeper of the Olympic Games in the 1920s. They even have been the official timekeeper of the Formula One, and “TAG Heuer” has close relations with motor racing.


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